Somewhere around 10 years ago, I had the privilage of watching a local artist install a window advertisement on a storefront window at Christmas time. I could see very clearly that this was a serious home based business opportuntiy. It was a creative business idea that had the potential to be very lucrative. Someone was paying someone else to color! Being the intuitive being that I am, I asked several questions of the artist in hopes of getting a better feel for this type of product. I learned several very invaluable things. First of all it was very easy to implement. Second, it was lucrative, thirdly, the product was unique and fourth…and this was the clincher…there was no competition! THERE WAS NO COMPETITION!! Why was that? I am sure there are artists out there that also possess a marketing mind. Perhaps they never thought of doing such a thing. They really should!
My mind started racing, I was going to be the first person in my community to launch an advertising company specializing in window advertising. All sign shops would take note, they would be curious and they would see that I have a product that plays in their arena; one that is not easily duplicated. Brilliant.
And away I went…Bringing Silent Billboards to Life became my Unique Selling Position. As a single parent, it was imparative that I succeed. I knew several things. I wasn’t really selling a product, I was actually selling myself. I understood that the success of my business would be dependent on my ability to keep my word, to do as I say I would do…to instill trust. I was saying loud and clear that I could provide a high quality window advertisement that would draw the attention of people passing by. I was saying that I could provide a billboard that would work 24 hours a day 7 days a week for the duration of the promotion. And guess what….I did!
Window Painting Business Opportunity
December 7, 2006 · Leave a Comment
Categories: Window Painting News
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