For those of you who are window painting this Christmas, congratulations on your ability to capture a percentage of the advertising budgets retailers have for this season. Of all the times to advertise on storefronts, this seems to be the easiest market to capture. Retailers feel a strong urgency to reduce their inventory; therefore are willing to pay to receive strong visual exposure. Window ads tend to create not only excitment but also motivation. They are like a magnet that draws people inside. If it looks exciting outside, it must be inside! Although, as window painters, we can only do our share!
Starting a window advertising company at this time of year is ideal for the above mentioned reasons. It is an extremely easy sell at Christmas as most everyone has a clear vision of the product. Getting in the door and enticing a shop owner to buy your product is a fairly easy process. If, however, you are searching for the ideal time to start a company such as this, there is no time like the present. Seasonal advertising is only one avenue of expression for window ads. Retailers advertise all year long, and are constantly under the gun to sell their products. You don’t neccessarily have to be an artist or graphic designer to do well at this either, there are ways of implementing ads with no art experience. When I began, I was completely unaware of my artist talents, and I managed to make a pretty good living at it. It was the perfect job for a single parent and a great home based business idea for moms! Try your own windows at home and get the feel for creating something exciting!
Christmas Window Ads
December 15, 2006 · 1 Comment
Categories: Window Painting News
1 response so far ↓
Denise Nyland // May 5, 2007 at 10:13 pm
Thanks for the great tips. where do I find pics of your work?
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