February Newsletter – MOST PROFITABLE ACCOUNTS

CAR DEALERSHIP:
Storefront Windows: By far car dealerships are the most profitable and
efficient displays to implement. Why? Simply because of their size and
volumne. Displays must be built big in order for drive by traffic to
effectively read the message. Building big ads is actually easier than
smaller ones that contain more detail and usually more color choices.
I charged $300 for the first photo of the truck shown below. The work was
projected then traced and in total took me 3.5 hrs to implement. Now that’s
what I’m talking about!
The next photo ( Feb 18 2003) I also charged $300. I free handed the work
and it took me 2.5 hours to implement. All the client wanted were these
exact words, no graphics, no frills…plain, simple and to the point.
Windshields: Another area of opportunity in working for car dealerships is
painting on windshields. $10 per vehicle seems to be the accepted price.
There is always opportunity to generate income this way as this industry in
very competitive and places considerable effort on advertising. In the city I
live in (and I would suspect the same for your town) they are constantly
running auto shows where several dealerships get together under one roof
and promote their products. Land a couple of these accounts and you will
be well on your way. A couple years ago I (along with some supportive
friends) painted displays on 300 windshields for an airport promotion. All
we had to do was secure 1 account. Once we got started and the other
dealerships saw the excitement we were generating, they wanted us too. It
was a very rewarding weekend for all concerned!
Repeat Business: If you make a good presentation the first time, chances
are you will be called back for more business. As previously mentioned,
allot of money is delegated to advertising and the exposure window ads
produce is like no other. This industry likes this kind of work and is very
receptive to creative ideas.
Word of Mouth: This is by far the best form of marketing that you can
generate for yourself. Due to the size of dealership windows, your company
name will be seen by all those driving by. Not only will you be making the
dealership recognizable, you will also be doing that for yourself. Of course
you shouldn’t make your company name and phone number as big as the
rest of the display, but you can make it large. A rule of thumb I always
follow is to make my name big until someone tells me to make it smaller.
Simple. In the 5 years I have been painting my name and number large, no
one has ever asked me to make it smaller.

Challenge yourself and go after the most profitable canvas…car dealerships